Sur La Table

 

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Sur La Table is a Seattle-based retail company built for people who have a passion for cooking and a love for world-class cooking tools. Expanding into global markets, the company needed a way to maintain clarity about its vision and audience. I worked with Sur La Table to create a brand book for use in its corporate offices. The goal was to communicate guidelines for reaching target audiences, establishing brand messaging, and implementing these guidelines across its 100 retail locations, collateral, and website.

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