Once the client had chosen their top three approaches, I created and presented a series of high-fidelity comps. From these, we built prototypes to test with subscribers. I observed Time’s focus group tests to see how people navigated through our flows and reacted to the messaging. This informed the next round of refinements and led us to the final design, which included a warning message, a final message, registration and confirmation overlays, and a checkout page.
Before launch, I worked with our front-end developer on Q.A. to fine-tune the designs and make sure they accurately reflected our comps. Over the course of the year, we completed this process for Time.com, Money.com, Cooking Light, InStyle, and Southern Living.